Shortly before the global action weekend:
ESCADA announces to go completely fur-free

Starting in January 2011 Escada SE completely stops using any real-fur.
This announcement was circulating in the industry sector. After beeing
asked Frank Elsner, the representive for press and businesscommunication
confirmed it to the Escada-Campaign on October, 15th with the following
words:

“Starting with the Spring/Summer 2011 collection, that will be in stores
beginning January 2011, ESCADA stops using fur. After already stopping
the use of breeded fur or rather luxury fur in the Prefall 2010
colletion, that was already sold from May this year, ESCADA now
relinquishs all fur, including rabbit and Karakul. This decision is
valid for an unlimited period.”

Already in June the fashion company announced to relinquish “breeded
fur” in their Fall collection. Questions that tried to find out what
kinds of fur were part of the fur-free-arrangement haven´t been answered
clearly or have been ignored totally. But fastly it became obvious, that
the fur of some animals are still part of the collection of the Munich
luxury fashion company, just like rabbit fur. That for the
Escada-Campaign called out for an international action weekend from the
15th to the 17th of October and to re-start the campaign.
A lot of groups all over the world already announced several actions and
demanded, that the company removes all kinds of fur, including rabbit-
and Karakulfur from their product lines.

Now that the company decided to also stop using rabbit fur and Karakul
(persian lambfur) the demands of the Escada-Campaign towards the company
are fullfilled and the campaign is finished successfully! Therefore we
call for a stop of all planned protests this action weekend and all the
following weeks.

Thanks to everybody who took part in the campaign in the past by doing
actions or supporting it in other ways!

Escada-Campaign
Global Network Against the fur Industry

Resumiendo lo que dice el mensaje: Escada deja de vender pieles en sus tiendas desde Enereo del 2011 decisión que tiene un periodo ilimitado. Se dejan de vender tambén pieles de conejxs y Karakul, las que anteriormente eran mas reticentes en retirarlas. La decisión se produce poco antes de la semana de accion contra Escada que estaba convocada a nivel internacional.

Pagina web de la campaña contra Escada: http://www.antifur-campaign.org/start.php?lang=en

La acción directa SI funciona.